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Brabus: Unleashing Supercar Performance and Luxury

Brabus is a renowned German high-performance automotive aftermarket tuning company that was established in 1977 in Bottrop, part of the Ruhr area in Germany. The company specializes in tuning, upgrading and enhancing Mercedes-Benz, Maybach, and Smart vehicles, as well as other prominent brands such as Porsche and Rolls-Royce since 2022. As the largest Mercedes-Benz tuner, Brabus has established itself as a leader in the aftermarket tuning industry, catering to automotive enthusiasts seeking to achieve the ultimate in vehicle performance and design.

Throughout its history, the company has made a name for itself by creating bespoke and luxurious vehicles that offer impressive performance upgrades and unique aesthetic enhancements. Brabus combines cutting-edge technology, exceptional craftsmanship, and attention to detail to transform standard factory vehicles into prestigious, high-performance machines. Their passion for innovation and dedication to quality has positioned Brabus as a prominent manufacturer of custom automotive solutions for car owners who demand the best.

History and Background

Brabus was founded in 1977 in Bottrop, Germany by Klaus Brackman and Bodo Buschmann. The name of the company is derived from a combination of the first three letters of their names (source). Initially, Brabus focused on tuning Mercedes-Benz vehicles, leveraging Bodo Buschmann's background as the son of a Mercedes-Benz dealer and his passion for automotive performance.

In its early years, Brabus started to gain a reputation for its technical prowess and dedication to creating high-performance vehicles. For instance, in 1984, the company managed to fit a powerful V-8 engine into the small Mercedes-Benz 190 model, resulting in 276 horsepower. Just one year later, Brabus introduced a W124 E-class with a world-record-setting drag coefficient of 0.26 (source).

Over the years, Brabus has expanded its tuning capabilities to other brands, such as Maybach and Smart (source). Since 2022, the company has also worked on tuning Porsche and Rolls-Royce vehicles. With its commitment to cutting-edge technology, high-quality materials, and signature "BRABUS 1-Second-Wow" factor, the company has built a strong reputation as a leading automotive aftermarket tuning specialist (source).

Brabus Models

Brabus, a renowned tuning company, is primarily known for its focus on Mercedes and Mercedes-AMG based models. However, they have also produced incredible special editions for brands like Maybach, Smart, McLaren, and Tesla.

Brabus 600

The Brabus 600 is a high-performance model based on the Mercedes-AMG C63. It features a powerful 4.0-liter V8 engine, which has been tuned to deliver 600 horsepower and 800 Nm of torque. This allows the Brabus 600 to accelerate from 0 to 100 km/h in just 3.8 seconds and reach a top speed of around 300 km/h. Some visual enhancements include a new front spoiler, rear diffuser, and exclusive wheels.


Brabus has also offered its expertise in creating luxurious limousines. These vehicles have been customized based on the Mercedes-Benz S-Class and Maybach models. Brabus limousines are known for their opulent interiors, featuring high-quality leather upholstery, state-of-the-art technology, and advanced entertainment systems. They provide unmatched comfort and luxury for passengers, making them highly desired among discerning clients.


In addition to their signature models, Brabus offers bespoke services to meet the unique requirements of their clients. This includes personalized exterior and interior styling, as well as performance enhancements tailored to the customer's preferences. Examples of these customized vehicles include the Brabus Bullit (W204) and the Brabus 900 Superblack, both of which showcase the tuner's creativity and craftsmanship.

Performance and Tuning

Brabus is a renowned German high-performance automotive aftermarket tuning company, specializing in Mercedes-Benz, Maybach, and Smart vehicles. In recent years, they have also tuned select Porsches and a Rolls-Royce model [source]. Their expertise in performance and tuning is what sets them apart in the industry.

One of the key aspects of Brabus tuning is their focus on increased power output. For example, their Brabus 900 model boasts an impressive 900 horsepower, making it a true high-performance option for car enthusiasts [source]. This exceptional power allows for exhilarating acceleration and impressive driving dynamics.

Another significant aspect of Brabus performance is the electronically limited top speed. High-performance cars often have their top speeds regulated to ensure safety and stability at high velocities. Brabus tunes their vehicles to perform optimally within these limits, balancing raw power with drivers' ability to safely control the car.

Brabus tuning also includes various modifications to improve handling, suspension, and overall driving experience. Some key features that can be found in their tuned models include:

  • Custom exhaust systems for enhanced engine sound and air flow
  • Improved aerodynamics for optimized high-speed performance
  • Custom suspension systems designed for cornering stability and more comfortable ride

With their focus on performance and tuning, Brabus continues to push the limits of automotive engineering, providing drivers with immensely powerful vehicles that deliver an unforgettable driving experience.

Technology and Features

Brabus is known for enhancing luxurious vehicles by incorporating advanced technology and unique features that create an optimal driving experience. One such example of their technological advancements is the Mercedes Brabus S550, which offers a Magic Body Control system. This system leverages two cameras positioned on the windshield to provide drivers with a smooth ride.

Another impressive offering is the Brabus 900 Superblack, which exhibits a distinctive exterior design marked by 24-inch Brabus Monoblock Z "Platinum Edition" forged wheels. This not only contributes to an unmistakable look, but state-of-the-art manufacturing processes also ensure maximum strength and durability. Lightweight construction aids improved stability and optimal handling.

The smart #1 Brabus model boasts an efficient dual-motor all-wheel drive system that generates 315 kW / 428 hp at 543 Nm of torque. With a battery capacity of 66 kWh, this vehicle can be charged from 10% to 80% in only 30 minutes, making it a convenient option for those who are environmentally conscious.

Brabus also offers the Ultimate E Facelift, continuing the tradition of exclusive supercars based on smart fortwo models. An increased electric motor output of 68 kW / 92 hp (91 bhp) allows for swift acceleration in the sportiest of drive modes.

From cutting-edge suspension systems to efficient electric motor technology, Brabus consistently pushes the envelope in terms of performance, luxury, and technological innovation. These examples showcase the brand's dedication to enhancing vehicles with unique features that cater to a wide range of drivers and preferences.

Brabus and Cookie Consent

Brabus, a high-performance aftermarket tuning company, utilizes various cookies on their website to provide a seamless user experience. They have implemented a cookie consent mechanism to inform users about the cookies used and obtain their consent before setting any non-essential cookies.

The cookies used by Brabus can be categorized into multiple types, such as functional, analytical, and advertising cookies. Some of the noteworthy cookies used by Brabus include:

  • cookieconsent and cookieconsentaccepted: These cookies are used to store the user's consent regarding the use of cookies on the website.
  • neos_session: This functional cookie helps manage user sessions and maintains the user's session state between requests.
  • cart: This cookie keeps track of the user's shopping cart contents to ensure a seamless shopping experience.
  • cookiesaccepted: This cookie is used to determine if the user has accepted the use of cookies on the website.
  • sw-cache-hash and sw-states: These cookies are used for caching purposes to optimize the website's performance.
  • timezone: This cookie adjusts the time displayed on the site according to the user's time zone.

In addition to the aforementioned cookies, Brabus also uses a series of Cross-Site Request Forgery (CSRF) tokens, which protect against CSRF attacks by ensuring the authenticity of user requests. Some examples of CSRF tokens used by Brabus are:

CSRF Token Description
csrf[frontend.account.addressbook] Secures address processing in the shop.
csrf[frontend.account.edit-order.change-payment-method] Protects the process of changing payment methods during order editing.
csrf[frontend.account.edit-order.update-order] Ensures the security of updating orders in the user account.
csrf[frontend.account.order.cancel] Protects against unauthorized order cancellations in the user account.

In summary, Brabus follows a cookie consent policy to maintain transparency with users about their privacy and to comply with applicable regulations. The various cookies and CSRF tokens used by Brabus serve crucial functions to provide a secure and tailored browsing experience for their users. 

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