24 July 2017 – This summer, to mark their 70th anniversary, Fraser has partnered with the German sports car manufacturer to offer their clients an exceptional offering both on dry land and when out on the water.
Fraser and Porsche were each founded by one man with a vision, passion and determination and these attributes are still shared by each company’s staff today. Both companies have grown to become leaders in their sector and share a global status of championing tradition, excellence in quality and service and a shared passion for offering experiences that go above and beyond. Fraser is a world leader in the yachting industry and their synergy with Porsche’s values made the luxury company an obvious global partner, particularly with both companies’ strong focus on innovation and environmental concerns.
The Dr. Ing.h.c. F. Porsche AG has recently launched the ‘Porsche Ultimate’ service in the South of France, which enables clients to rent a brand-new luxury Porsche which will be delivered to them wherever they are along the Cote d’Azur. Clients using the ‘Porsche Ultimate’ DRIVE will be able to benefit from access to a brand-new selection of exclusive Porsches, including the latest 911 GT3 which will be delivered to clients at their chosen location to ensure that they enjoy a completely hassle-free experience. For clients seeking some exhilaration whilst on dry land, Porsche also offers a number of “ultimate” EXPERIENCES including driving on the 24 Heures du Mans racetrack or the opportunity to enjoy the adrenaline inducing thrill of driving a Porsche 918 Spyder on the world-famous Circuit Paul Ricard with official Porsche race drivers, such as Brendon Hartley, the recent winner of the 24 Hours of Le Mans race. Monaco is famed for its racing, and as the global headquarters for Fraser this partnership is a great addition to the world’s largest superyacht brokers exemplary offerings.
CEO of Fraser, Raphael Sauleau, comments: “As we celebrate 70 years of industry success, we recognise the many values that Porsche shares with Fraser in terms of quality, attention to detail and exceptional service offerings to clients. A Porsche is more than just a vehicle, it is an expression of freedom and a unique attitude to life, just like a yacht is more than just a boat. Our two brands are very well matched, and now being able to offer our clients access to brand new Porsche models wherever they are on the Cote d’Azur, as well as incredible driving experiences contributes to the lifestyle offering that we provide to our clients both in Europe and later this year in America.”
As part of the partnership the Dr. Ing. h.c. F. Porsche AG will have a fleet of luxury vehicles available for Fraser clients during both the Monaco Yacht Show and Fort Lauderdale International Boat Show. Porsche and Fraser will also take the Porsche Ultimate Service to Miami, Florida, from November to February to be enjoyed by more clients during the winter yachting season.