Shanghai, 30 January 2018 – When talking about luxury yachting, the first name that comes to mind is Ferretti Yachts, for 50 years in the heart of yacht owners worldwide thanks to its innovative, elegant yachts. To further confirm this supremacy, for the fifth consecutive year Ferretti Yachts received the award for “Best Luxury Yacht Brand in 2018”, assigned during the fourteenth edition of the Hurun Best of the Best Awards, held on 24 January in Shanghai in the prestigious setting of The Ritz-Carlton Pudong. This important recognition confirms Ferretti Yachts as the leading luxury yachting brand in Asia.
The award is the result of the Best of the Best Luxury Consumer Preference Survey, curated by the influential Chinese business and lifestyle magazine Hurun Report, which since 1999 has published its list of the wealthiest individuals in China. Conducted in 20 different cities involving 463 leading personalities, the survey is an essential point of reference for those who want to know the well-renowned brands, consumption habits, and lifestyle trends of the most selective and influential Chinese citizens.
Ferretti Yachts, which this year celebrates its 50th anniversary, has been present in China for over twenty years. Precisely by virtue of this privileged relationship with the Asian market, it created the Tai He Ban version for all yachts in range, modulated according to the desires and tastes of yacht owners in the Far East. Aboard the yachts, this layout includes spaces designed especially for business meetings, official receptions, informal meetings, and entertainment occasions, combined with decor solutions in line with the most up-to-date interior design trends in Asia.
The “Best Luxury Yacht Brand” award once again consecrates Ferretti Yachts as the top ambassador of Italian excellence in China, an extremely selective market that appreciates the most exclusive Made in Italy products.