Daytona Beach, Fla. – June 25, 2019 – Costa Sunglasses is collaborating with SweetWater, an Atlanta-based brewery, to continue to bring awareness and action to the growing issue of plastic pollution in our waterways through its new Kick Plastic Pilsner.
The 2019 summer collaboration with SweetWater expands upon Costa’s commitment to Kick Plastic, an initiative Costa launched in 2015. The beer’s namesake, Kick Plastic, is a program the Costa team created to draw attention to the excessive plastic polluting our waterways and oceans. As part of Costa and SweetWater’s continued commitment to protecting our watery world, a percentage of profits from the sale of the Kick Plastic Pilsner will be donated to various clean water partners, including Bonefish & Tarpon Trust, Coastal Conservation Association, Trout Unlimited and Waterkeeper Alliance. In addition, the collaboration is part of SweetWater’s annual Save Our Water campaign, which has donated well over $1 million to organizations who protect natural resources and habitats.
“Protecting the health of our oceans has always been a top priority at Costa and we take great pride in partnering with like-minded organizations who share our passion,” said T.J. McMeniman, vice president of marketing at Costa. “Our collaboration with SweetWater is helping to raise awareness to the growing issue of plastic pollution while also removing plastic from our waterways through cleanup efforts.”
By purchasing Kick Plastic Pilsner, consumers are supporting conservation organizations’ efforts to remove plastic from our waterways. Additionally, fans are encouraged to devote time this summer to their own clean-up efforts. Consumers can win free Costa sunglasses by posting an Instagram photo of the trash they remove, and tagging it #SaveOurWater19. For details and rules, visit http://waterkeeperbrew.org/terms-conditions.
“SweetWater has always been passionate about the outdoors and fishing, and no one helps us see it better than Costa,” said Freddy Bensch, SweetWater founder. “The mission of their Kick Plastic campaign is to make sure our watery world stays viable for natural habitats to thrive, and for future generations to enjoy. We love having a partner who wants to see our streams, oceans and rivers cleaner and clearer.”
Kick Plastic Pilsner is a refreshing Czech-style pilsner that pops with herbal notes and tropical fruit aroma, balanced by malty, oceanic characters on the palate. View the can art by fisherman and visual artist, Eric Estrada here. Kick Plastic Pilsner is available June through mid-September in bottles, 12-ounce cans and on draft. Learn more at www.waterkeeperbrew.org/kick-plastic-pilsner.